General Manager Sales
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General Manager Sales
PURPOSE:
In the leadership role, the General Manager of Sales and Marketing is responsible for implementing the values of Fan Milk PLC, and based on his understanding of the market and the customer drivers; continuously adapt the Sales and Marketing processes and the Sales and Marketing organization to meet customer and market demands presently and in the future.
PRINCIPAL ACCOUNTABILITIES:
(IPE Factors: Impact & Innovation)
Plays a leading role in development of the sales and marketing strategy
Is responsible for the implementation and effective communication of the sales and marketing strategy including key directives and business goals in Fan Milk PLC
Set sales targets for the sales organisation and ensures sales effectiveness and efficiency
Prioritise sales and marketing resources ensure that ensure customer requirements is met.
Define and monitor sales performance in the various sales channels
Establish and manages strategic business relationships with key account customers
Establish and manages the sales forecasting
Drives market research, market intelligence and fact driven competitor analysis
Leads, manage and develops the Customer Care function
Drives customer, product and channel analysis and segmentation
Lead, manage and develops the sales and marketing organisation to meet changes in the business environment and in the market.
Set and communication key priorities and KPIs to sales and marketing managers.
Improve efficiencies in cost, productivity and customer service through proactive pursuance of development in technology & systems as applicable locally.
Execute appointments & dismissals of own direct reports subsequent in cooperation with Human Resource Management subsequent to approval by the Managing Director.
Organize, coach, challenge, & develop staff within the organization
Reinforce Fan Milk culture, values and reputation
PERFORMANCE MANAGEMENT
(Key Performance Indicators)
Revenue
Cost of sales
Customer Satisfaction
Organizational Management and Development
New business
CRITICAL QUALIFICATIONS/SKILLS/EXPERIENCE
(IPE Factor: Knowledge)
The ideal candidate:
Is a leader of others with the ability to lead, motivate and engage a team across many locations
Is a person who has an outgoing and convincing personality, with a sense of urgency, who can communicate at all levels and persuade key stakeholders in to the right course of action
Is driven by his/her desire to perform
Has excellent entrepreneurial and commercial awareness
Has financial acumen
Possesses a high degree of assertiveness across cultural and educational diversity
The ideal candidate has:
Good knowledge of the FMCG market.
Insight in the Food market and market drivers
Experience with structured approach to customer relationship management.
Negotiation Skills.
The ideal candidate has previously:
Successfully delivered on set targets in dynamic and changing environments
Developed new business on the back of existing investments and capabilities
Worked in the FMCG industry
Worked in West Africa or other African countries
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